How do you write copy for push notification? There is a specific way to do so in order to make your copy as effective as you want it to be. In case, you are not aware, push notification copy has certain character limits that range from forty to one hundred and twenty characters. It all depends on the platform on which you will use it.
The Title and Message
There are character limits on both the title and your message. For that reason, how you construct or structure the copy will make a huge difference. You are going to have to squeeze a small message while still trying to retain its impact and its effectiveness. There are two suggestions to do this while you are considering what to write in your push notification copy.
Clarity and Action
So many people are swamped with receiving online marketing messages, much more than they can actually absorb. If you were to write a vague copy, then it would not produce a direct impact or neither would it grab the attention of the reader. Moreover, it probably would get read, but only once and then forgotten in a second. You have to differentiate your message, by writing to persuade the reader in taking action. How? You have to give clear directions in your copy. You also should include benefits that the reader will receive from your offer.
The Key Message
It is important to also identify one message that is essential to your offer. Create a brief message that will capture the fundamental nature of your communication. This means that you must highlight the key features of the offer and the benefits it provides so the reader will click on your message. Refrain from writing a summary. Rather, you should focus on what will interest the reader to go to your webpage.
You can measure the performance of your push notification by tracking how many prospects actually click on your notifications. However, don’t place too much emphasis on the instant numbers. It might make you feel good for a while, but what happens when it all stops? You would be missing out on the true conversions and the worth of the push notification campaigns. The appropriate way to measure push notification performance is to make a decision on what actions from the prospects would be most important to you. Some of these may include:
- Filling out a form with email address for follow up
- Making a purchase
- Free trials
- Campaign ad clicks
Your Google Analytic data will be able to provide information on what your prospects are actually doing as it relates to taking the actions that you deem as important. As a savvy online marketer, your ultimate motive is to convert leads and visitors to customers. Are you now prepared to delve into push notification campaigns?