When readers become involved in the process of creating content, they become invested in you and your product or services. For example, you could publish interesting reader posts, or poll them to find out what type of content they would be interested in for the future. If you’re an electronic newsletter publisher, you can encourage your subscribers to email suggestions for future topics, and share links they believe others would enjoy.

This kind of involvement encourages your readers to become your customers. For example, let’s say you’re self-publishing your own book. You could involve your readers by posting several different design covers, and then ask them to vote on the one they like the best. You could even apply this example to the title of your book. This will make readers feel like they are part of the process, which will boost the likelihood they will purchase your book when it goes on sale