When you thought about a ‘tweet’ in the past, it was about the sound of a bird and not anything to do with online marketing. However, these days, a ‘tweet’ is much more. It has gone to the Internet and has become quite popular. Twitter has the online marketing platform that many are using now to rant about all different types of ideologies, but more importantly, marketing their company and posting YouTube videos. Twitter is also a practical medium in growing an online and offline business.

The Influence

The online marketing influence of Twitter has expanded over the past few years, increasing in a wide range of strategies that many use to create their company brand. If you operate a business, you have to learn how to leverage the influence that Twitter has in the marketing industry. Let’s look at how Twitter can help you to grow your business.

The Start

Twitter, like Facebook started in a college dorm room when a youngster, Jack Dorsey while attending New York University foresaw a website allowing small groups of individuals to electronically communicate through SMS. He put the online marketing idea to his employer, trying to inspire his employer to imagine the possibilities. In March 2006, Jack Dorsey started by sending the first tweet. Soon, the company secured the domain, Twitter.com. Over the years, users started signing up and before long; the numbers grew steadily with promotional efforts and upgrades to the platform. The company launched its promoted tweets in 2010 where advertisers were able to use the platform to market their business. Twitter also launched a mobile application soon after.

The Marketing Aspect

Today, Twitter is allowing more than just a few 140 character tweets. It has been transformed into a multimedia powerhouse. Successful marketers have posted videos, images, and hashtags in addition to interactive media, which includes surveys and polls. Many marketers are involved in multi-user communication and conversations, using keywords and other SEO techniques for search engine rankings. The idea is to gain major market share and brand promotion.

Many Possibilities

Twitter has many online marketing possibilities for marketers and advertisers. It allows marketers to find and communicate with their target audience, offering advice and recommendations so that their users can see them as major industry experts. Even though, it is primarily a social platform, over the years, it has also become a visual platform where images and videos tell an in-depth story about the company’s brand. Many users flock to Twitter to make their voices heard and that is how company’s can take advantage of this phenomenon, taking center place as the online marketing leader and expert of the conversation.

Conclusion

With Twitter, online marketers can post promotional tweets every day. They can grow their following by offering good advice and a URL that goes directly to valuable content. Using hashtags to gain visibility and clarify tweets is another way of measuring user engagement. Be sure that you do not only use Twitter to promote your business, but to consistently be involved in real conversations that not only benefit you, but the users at large, especially your target audience.