While small businesses websites have their own set of challenges, designing a successful and useful website for a larger business has nearly all of them and more. Not only do you need to meet the same functional and branding requirements, but you also have to deal with security challenges, labor saving devices, and appropriate direction of customer inquiries. The website for a larger business must have much greater tolerances for the amount of traffic it is expected to receive, as well as being able to adequately serve a much greater range of requests. If it is poorly organized or to small, your customers will struggle to find what they need, clogging up your customer service lines and taking the time of your employees. If it is too large, you will not easily be able to oversee your content well, and again customers will struggle to find what they need.
So, for a larger website, you will need to employ a much more experienced and capable team than you would need for a small business. One of the most important parts of web design is web security. The larger you are, the more likely you are to be targeted by malicious actors intent on damaging your business. And not only are you more of a target for hackers, but if you mismanage information, you could be a much juicer target for a lawsuit. So you know that not only do you have a larger target on your back, but you have a lot more to lose. A properly secured website that will resist attack is absolutely essential once your assets or market share become substantial.
Additionally, a properly designed website will easily handle customer requests for information, orders, and other interactions. If done properly, your website will serve as a replacement for expensive labor. Your website ought to be able to handle simple customer inquiries, direct them to the proper department when necessary, and handle ordering of products. If your website isn’t working correctly or is difficult to use, these duties will be passed to your employees, decreasing their productivity and forcing them to handle extra work. As technology becomes more and more powerful, the closer that we stay to the forefront of its capabilities, the more we are able to anticipate and plan for changes in the workforce rather than having to react after the fact. A well-built website is an investment that will save you money in the long run.