If you operate an online business, you may have a hard time keeping up with the necessary specifics such as search engine optimization, content creation, blog posts, content marketing and all the variables involved. If you have a website or blog, the headline is an essential part of content marketing. This is true for any type of advertising, whether it is a sales letter, webinar, pay per click media, social media posts, video, blog posts or articles. The headline is like a grand entrance into an open door. It is profound and ultimately what catches the attention of your targeted audience.
There are certain guidelines that will immediately improve your title or headline and what follows. First, you should identify your targeted audience so that your headline is specifically geared towards the people that you want to reach. Your responsibility is not to attract the entire world, but a certain group of people. In addition to content marketing, to start the process, you can also reach your target audience through social media like Facebook and wise list purchase.
You need to target your headline to the right people. For example, if you own an accounting firm, you could start your advertising headline with something like this: “Never try to fight the IRS alone. Learn about the options that you have to fight an IRS audit.” This headline shows that you are targeting a specific group of people and that is anyone who has received a letter from the IRS for a tax audit.
The headline must provide benefits to the prospective audience. Highlight the problem and the solution, if possible within the headline and first paragraph. With a good headline, you are helping the audience to envision their problem and see how you can help. No one purchases a hammer just to have it. Instead, it is usually bought because it is needed.
Make the headline specific to the audience. For example, here are two headlines, which one is better?
- “Innovative Glider Makes Your Lose Weight”
- “Learn Why a 49 Year Old Woman Lost 50 Pounds on the XXXX Glider”
Isn’t the second headline more attention grabbing than the first? While younger women may also have an interest too, your headline is targeting older women over the age of 40.
Last, but not least, you can put humor into your headline to get that extra attention. Humor always breaks the ice. You don’t have to focus on quotes or rhymes. Create your own unique humorous headline that speaks to your personality. Here is an example of a funny headline: “Why My 89 Year Grandmother Thinks She is Fat, But is too Old to Care.” In concluding, stick to a persuasive headline that is targeted and laden with benefits.