Getting people to visit a website is the whole point of having one. Without website traffic, even the prettiest website just sits there collecting digital dust. You have no leads, no sales, and no one even knows it exists.

But artificial intelligence tools are changing how websites get found, and experts predict that by 2026, regular Google searches might drop by 25% because AI just answers questions right there in the search results. This is why website owners need to diversify their traffic sources beyond traditional search engines. The ten strategies below show exactly how to do that.

Leverage AI-Powered SEO Tools

SEO strategies for more visitors used to mean spending hours digging through keyword data and fixing broken links. Not anymore. AI tools for SEO handle the boring stuff now, which frees up time for the important work: actually connecting with people.

These tools can predict what people will search for before it even trends. A business could write content about trending topics a week before it trends widely. That’s a massive advantage.

Tools like Surfer SEO scan the top articles on Google and tell writers exactly what to include. AI can also check thousands of website pages in minutes to find problems.

Focus on User Experience (UX) and Core Web Vitals

Google prioritizes websites that provide positive user experiences. Which makes sense. If a site loads slowly or buttons don’t work, visitors leave. Google notices that and ranks the site lower. User experience and SEO go hand in hand.

Core Web Vitals measure three things:

• Largest Contentful Paint (LCP): How fast the main content loads. The target is 2.5 seconds or less.
• Interaction to Next Paint (INP): How quickly the page responds when someone clicks something. Needs to be under 200 milliseconds.
• Cumulative Layout Shift (CLS): Whether stuff jumps around while the page loads. Score should be under 0.1.

More than 60% of web traffic comes from phones now. If a website looks terrible on mobile or takes forever to load, that’s more than half the audience gone. Google even checks the mobile version first when deciding where to rank a site.

Create High-Quality, Long-Form Content

Google has created something called E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. It sounds fancy, but it just means Google wants content written by people who actually know what they’re talking about.

Longer articles tend to rank better. The average top result on Google is about 1,447 words. Posts in the 2,000-3,000 word range get shared on social media significantly more than short posts, particularly on LinkedIn. They also get 77% more backlinks because other websites see them as valuable resources worth linking to.

But length alone doesn’t cut it. The content needs real data, examples, and visuals. A 5,000-word wall of text won’t help anyone. Adding charts, images, and even videos makes the information easier to understand and keeps people reading. Always ensure you spend time making your content SEO-friendly.

Utilize Video Marketing & Short-Form Content

Video continues to take over the internet. By 2022, it made up 82% of internet traffic.

Short videos on TikTok, Instagram Reels, and YouTube Shorts crush it with quick hits of entertainment that stop the scroll. 21% of marketers find these short clips give them the best return on their money.

You should experiment by putting videos in blog posts to make people stick around longer. Visitors spend 1.4 times longer on pages with video content, and Google notices that and treats it as proof the content’s good, which helps boost organic traffic.

Optimize for Voice Search and Conversational Queries

There are 8.4 billion voice assistant devices right now, which is more than the total number of people on Earth. You used to type “best pizza Chicago” into search. Now you ask your phone “What’s the best pizza place in Chicago?” using just natural language. To rank for these queries, content needs to answer specific questions. FAQ sections work great for this. The big prize is getting into “Position Zero,” which is the featured snippet box at the top of Google. Over 40% of voice search answers come straight from there.

Invest in Social Media & Community Engagement

Smaller, focused communities are where actual conversations happen now. Social media traffic growth depends on choosing the right platforms and building genuine connections.

Reddit is huge for this. Google trusts Reddit so much that Reddit threads now show up for tons of searches. LinkedIn is a great platform for B2B brands looking to build professional authority. Instagram’s visual storytelling drives social media traffic through Stories and Reels. Discord offers brands the chance to build real communities. And Quora lets people answer questions and establish themselves as experts.

The key is being genuine. Nobody likes the person who shows up to a party and immediately starts selling something. Answer questions and help people. Build trust first. Social media marketing done right creates a reputation that Google notices when ranking sites.

Implement a Strong Content Repurposing Strategy

Creating great content takes time and effort. Why use it just once? Smart marketers squeeze every drop of value from their best work.

Take one detailed blog post and turn it into ten different things: Instagram carousel, YouTube video, podcast episode, infographic, email newsletter, LinkedIn article, quote graphics, Twitter thread, and more. Different formats allow content to reach new audiences across multiple platforms.

A webinar recording can become blog posts, social clips, and shareable graphics. The trick is adapting each piece to fit where it’s going. What works on LinkedIn won’t work the same way on TikTok. Match the format to the platform.

Collaborate Through Influencer & Partnership Marketing

Forget celebrities with millions of followers. The real winners in 2025 are micro-influencers: people with 10,000 to 100,000 followers. Their campaigns often see 20% higher conversion rates, largely because they have much better engagement, typically around 3-8%, compared to the 1-2% you see with bigger names

Guest posting on other websites still works great too. Writing an article for a respected site in the same industry brings in backlinks, traffic, and credibility all at once.

Brand partnerships create win-win situations. Two companies that don’t compete but share an audience can team up on content, giveaways, or campaigns. Both get exposure to new potential customers.

Harness Email & Marketing Automation

Email isn’t dead. For every dollar spent on email marketing, businesses make back $10-36 on average.

The magic happens with automation and personalization. Automated emails like welcome sequences and cart abandonment reminders make 320% more money than regular emails. Nobody reads generic “Dear Customer” messages anymore. People expect personalization.

Good personalization means segmenting the email list. Group people by what they’ve bought, what they’ve clicked on, or where they live. Then send them back to valuable website traffic sources. Campaigns that do this well can increase revenue by 760%.

Use Data-Driven Paid Advertising Wisely

Paid ads get fast results when done right. AI has changed how PPC (pay-per-click) campaigns work. Bids adjust on their own. Ad versions get created and tested automatically. The right audiences get targeted without hours of manual work.

The best strategy mixes paid and organic. Use ads to push the content that’s already performing well organically. The data from paid campaigns (which headlines work, which offers people click) feeds back into the overall content strategy.

Running both paid ads and ranking organically for the same keywords takes up more space on Google’s results page. More visibility means more clicks. Paid ads give speed. Organic content builds trust. Together, they’re powerful.

Conclusion

These ten strategies feed into each other. AI makes SEO faster, and better SEO means better content gets found. That content then gets repurposed across platforms, and social media and influencers spread it further. Paid ads accelerate everything, and email brings people back repeatedly. When properly implemented, these approaches work together to boost website traffic consistently.

The internet changes constantly. What drives traffic in 2025 won’t be the same playbook in 2026. The businesses that actually succeed are the ones willing to try stuff, look at what the data says, and pivot when something quits working. That means testing things out, seeing what moves the needle, and doing more of what works while ditching what doesn’t.

FAQs

What is the best way to increase website traffic in 2025?

Mix several approaches. AI tools handle SEO grunt work, while quality content ranks and keeps people reading, and video makes them stick around. Separately, Reddit and niche communities will help you build credibility, and paid ads speed things up alongside organic content.

How can AI help boost website traffic?

AI trend prediction can catch topics early, and technical audits that used to take hours finish in minutes. These changes, alongside ad platforms adjusting targeting automatically instead of guessing, is saving time on the grunt work and helping increase traffic.

Does video content really drive more traffic?

People really do watch it. They stay on pages 1.4x longer when there’s video. Search engines notice that, and four out of five marketers saw their traffic go up after adding it.

Is social media still effective for website traffic in 2025?

Social media is absolutely still effective, but the generic “post everywhere” approach died a while ago. Pick where your audience actually hangs out. Reddit consistently shows up high in Google search results.

How important is mobile optimization for traffic growth?

More than half of all traffic comes from phones. Google looks at mobile versions first when ranking sites. If you have a broken mobile experience it means losing most visitors before they even see the content.

What role does content repurposing play in traffic growth?

If you write one good article and make it a video, turn it into an infographic, and post carousel slides about it, the same research now offers ten different places people might find it.

Should I invest in paid ads to increase website traffic?

Ads bring traffic fast. Test messaging quickly before investing heavily in organic content. It’s also better to promote stuff that’s already getting traction than throwing money at untested ideas.

How long does it take to see results from these strategies?

Paid ads work in days. SEO takes months because rankings don’t jump overnight. Usually it will take 3-6 months before seeing real movement in search traffic.

How can email marketing increase website traffic?

People signed up for a reason. Send them back to new content. Segmented emails based on interests also perform way better than blasting everyone the same thing.

Is voice search optimization necessary in 2025?

Voice queries are longer and conversational. Featured snippets feed most voice results. Billions of devices have voice assistants, which means ignoring it means missing a chunk of searches that keeps growing.