Purchasing a home is an adventure; one that should place an emphasis on the excitement and minimize the risk. This is what Perl Mortgage lenders do: they allow people to stay in the know during their loan process. When we met with them, they expressed interest in staying close to their motto: “At PERL, we’re with you every step of the way.” They also wanted to expand their customer reach and truly stand out as a company.
We decided that the best way to do that was to create a custom module for them on their website.
This would allow two things: • Forge a bond between the company and their customers. • Expand their reach by way of dispelling doubts on the products that PERL offers.