PERL is a leading national independent correspondent lender headquartered in Chicago. They have over 400 highly qualified employees company-wide and are licensed in 33 states and growing nationally.
Purchasing a home is an adventure; one that should place an emphasis on the excitement and minimize the risk. This is what Perl Mortgage lenders do: they allow people to stay in the know during their loan process. When we met with them, they expressed interest in staying close to their motto: “At PERL, we’re with you every step of the way.” They also wanted to expand their customer reach and truly stand out as a company.
We decided that the best way to do that was to create a custom module for them on their website.
This would allow two things: • Forge a bond between the company and their customers. • Expand their reach by way of dispelling doubts on the products that PERL offers.
This process was a result of developing a close relationship with PERL Mortgage. It involved consistent feedback and a comprehensive process of trial and error. Our commitment to results and client satisfaction produced a highly effective custom module that serves both PERL and their potential clients.
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