SEO for Fashion Brands
How is SEO for fashion brands different from standard SEO services out there? First of all, SEO isn’t a precise science, there is no template that you can apply and reuse over and over. Every industry has its specifics and it takes a knowledgeable, insightful and experienced SEO expert to actually drive success.
Along with truly understanding the potential customer, an industry as volatile and dynamic as fashion requires an extra dose of innovation and creativity and this is what we add to our mix to ensure proper SEO for fashion brands.
How we apply SEO for fashion brands
As part of your brand development process, you want people to find your brand when searching for generic terms like ‘long dresses’ or ‘men shirts’ – provided that you offer such products. We are here to help you achieve that through quality content tailored specifically to your product range.
You also want people to find your online clothing store when searching for your brand name and there are many competitors that can use your brand for targeting users with ads. It is a common, digital marketing practice.
By making sure you rank first for your fashion brand search, you get more guaranteed orders. After all, people searching for you online have already been convinced to buy your clothes, they just need to be steered in the right direction. That is done through an efficient SEO strategy and this is where our experts step in.
Fashion eCommerce SEO
Selling clothes online comes with many challenges and you need to plan ahead to ensure as little leftovers as possible at the end of a season. When it comes to selecting and sourcing the appropriate items, quantities, and sizes, the ball is in your court. Putting them into words is on us.
How we apply fashion SEO
By properly naming, classifying, and tagging your fashion items, we make sure you reach the right clientele and provide them with all the details and incentives necessary to buy from you.
Our fashion SEO team can cover all the necessary ground for you, establishing a solid, healthy content base for the collections you are selling. This on-page SEO will be further leveraged off-site in e-mail marketing, social media marketing, and link-building campaigns.
Part of the high-quality content published externally will be built around specific promotions you have in your online store, based on your marketing calendar. Other content pieces will simply be timeless, focusing on distinct fashion and apparel categories in your shop.
SEO for Online Boutique
There are differences between fashion eCommerce SEO and boutique SEO and they actually mirror the differences between what online fashion stores and boutiques stand for. For instance, while a regular online clothing store allows you to sell thousands of designs at a time, boutiques offer a more limited and highly curated range of items.
The SEO strategies applied have to take this into account in order to be successful. In addition to the content dedicated to categories, it is important that each individual fashion item or accessory has a well-thought-out description, with complimentary recommendations and suggestions. What you sell is prestige, impeccable outfits, and confidence.
How we apply online boutique SEO
Building upon the more generic fashion eCommerce plan, we research what your select audience searches for, differentiate your online boutique from the competitors, and help you highlight every piece, showing its worth to the final customer.
While mobile SEO is something we always take into account for all our customers, when it comes to SEO for online boutiques, its importance is even higher. Over 66% of online sales in the fashion industry come from mobile devices and this share will only increase in the years to come, particularly for the high-end fashion found in boutiques.
What We Offer in Terms
of SEO for Fashion and Apparel
- Comprehensive site auditing and technical SEO to ensure increased organic traffic and better services to your customers
- Analyzing your competitors in the fashion industry and helping you stand out
- Defining your target audience and customer base – if you are just now starting – or accurately identifying the existing one
- Helping you build and maintain a consistent brand image throughout our collaboration
- Creating and applying keyword and content strategies, tailored to your specific fashion niche
- Periodic analytics reporting and strategy adjustments specific to this rapidly changing industry
- Mobile friendly, responsive fashion website designs
- Comprehensive and trustworthy content for blog posts, e-mail marketing campaigns, social media posts, and articles on external fashion websites that help promote your business (valuable backlinks)
- Improved user experience with fast page loading and seamless navigation
- Boosting your results with relevant paid ads in carefully coordinated campaigns
Are you ready to put your fashion
business into our hands for all things SEO?
We are ready to take you on as a customer and become your long-term partner in this online adventure.
Contact us today for a free consultation on search engine optimization for your fashion website.