SEO for Fashion Brands
SEO for fashion brands differs from standard services. Firstly, it’s not a precise science; there’s no universal template. Also, each industry has its specifics. Moreover, success demands a knowledgeable and experienced SEO expert. Additionally, in a dynamic industry like fashion, creativity is crucial for effective SEO.
How we apply SEO for fashion brands
As part of your brand development process, you aim to be discovered for common terms like ‘long dresses’ or ‘men shirts.’ Furthermore, we assist in achieving this with tailored content for your product range.
Moreover, it’s crucial that users easily find your online clothing store when searching for your brand name. Many competitors may target users with ads, a common digital marketing practice.
Consequently, securing the top rank for your fashion brand search ensures more guaranteed orders. People searching for you online are already convinced to buy; they just need guidance. Our experts specialize in implementing an efficient SEO strategy for this purpose.
Fashion eCommerce SEO
Selling clothes online comes with challenges. And, you need to plan ahead to minimize leftovers at the season’s end. Additionally, when selecting and sourcing items, quantities, and sizes, the responsibility is yours. Moreover, putting them into words is on us.
How we apply fashion SEO
By properly naming, classifying, and tagging your fashion items, we make sure you reach the right clientele and provide them with all the details and incentives necessary to buy from you.
Our fashion SEO team can cover all the necessary ground for you, establishing a solid, healthy content base for the collections you are selling. This on-page SEO will be further leveraged off-site in e-mail marketing, social media marketing, and link-building campaigns.
Part of the high-quality content published externally will be built around specific promotions you have in your online store, based on your marketing calendar. Other content pieces will simply be timeless, focusing on distinct fashion and apparel categories in your shop.
SEO for Online Boutique
There are differences between fashion eCommerce SEO and boutique SEO and they actually mirror the differences between what online fashion stores and boutiques stand for. For instance, while a regular online clothing store allows you to sell thousands of designs at a time, boutiques offer a more limited and highly curated range of items.
The SEO strategies applied have to take this into account in order to be successful. In addition to the content dedicated to categories, it is important that each individual fashion item or accessory has a well-thought-out description, with complimentary recommendations and suggestions. What you sell is prestige, impeccable outfits, and confidence.
How we apply online boutique SEO
Building upon the more generic fashion eCommerce plan, we research what your select audience searches for, differentiate your online boutique from the competitors, and help you highlight every piece, showing its worth to the final customer.
While mobile SEO is something we always take into account for all our customers, when it comes to SEO for online boutiques, its importance is even higher. Over 66% of online sales in the fashion industry come from mobile devices and this share will only increase in the years to come, particularly for the high-end fashion found in boutiques.
What We Offer in Terms
of SEO for Fashion & Apparel
- Comprehensive site auditing and technical SEO to ensure increased organic traffic and better services to your customers
- Analyzing your competitors in the fashion industry and helping you stand out
- Defining your target audience and customer base – if you are just now starting – or accurately identifying the existing one
- Helping you build and maintain a consistent brand image throughout our collaboration
- Creating and applying keyword and content strategies, tailored to your specific fashion niche
- Periodic analytics reporting and strategy adjustments specific to this rapidly changing industry
- Mobile friendly, responsive fashion website designs
- Comprehensive and trustworthy content for blog posts, e-mail marketing campaigns, social media posts, and articles on external fashion websites that help promote your business (valuable backlinks)
- Improved user experience with fast page loading and seamless navigation
- Boosting your results with relevant paid ads in carefully coordinated campaigns
Are you ready to put your fashion
business into our hands for all things SEO?
We are ready to take you on as a customer and become your long-term partner in this online adventure.
Contact us today for a free consultation on search engine optimization for your fashion website.
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