We’re a marketing automation
agency that does it all
Digital marketing automation is necessary, especially if you’re a small or fast-growing business. There’s not enough time in a day to manage email lists, blog posts, and social media. We can help set up your automation process to ensure no area is left to decay.
Keeping your blog populated with fresh content is key to ranking in SEO. And your visitors returning for more. With content automation, you can use tools to help find topics, create content briefs, and publish pre-scheduled posts.
With our email automation service, we’ll send out automated emails based on triggers from your website. This helps grow your list without having to manually add new subscribers every month.
Analytics and reporting
Get data and insights about your online marketing automation process to ensure each campaign is high-performing. You’ll see how many emails are sent per month, which campaigns perform best, traffic numbers, and the open rate for emails. This allows you to make adjustments as needed.
There’s no denying the power of automation in digital marketing. When implemented using a well-rounded strategy, you can see all sorts of results. This includes better engagement, conversion rate, and revenue. Our marketing automation service can help you achieve.
Online marketing automation
that scales with you
Need to expand your digital marketing efforts to keep up with demand? Or maybe you need to ramp up production to grow your visibility and engagement? Either way, marketing automation is key. Our automation experts can help.
Why partner with
our marketing automation agency?
Adding automation to your digital marketing strategy is genius for amplifying your efforts. Yet, it’s still an underrated and overlooked solution by most businesses. But not for long.
Many companies are beginning to see the power of online marketing automation tools and are adopting them. This means more competition for your business.
So if you want to stay top of mind, you need a way to scale your digital marketing. This is where we can help. Once Interactive offers various automation solutions to help your company grow its content, email list, and social media presence.
What is Marketing Automation?
Marketing automation consists of automated processes allowing marketers to send messages at scheduled times without manually entering information into their software every time they send a message. These automated systems also include tracking features, and analytics marketers use to measure success and identify areas for improvement.
How Does It Work?
The first step towards automating any aspect of your marketing communications involves identifying what manual processes you currently use. The next step is deciding on the right tool to automate it. After this comes the system setup and training of staff members who will work within the new workflow. Finally, testing and monitoring ensure everything works properly before rolling out the program across multiple channels.
Who Uses It?
The biggest benefit of marketing automation is it saves money and time. By eliminating manual tasks, like sending mass mailings or scheduling events, you free valuable resources while increasing efficiency. They’re perfect for small businesses looking to get ahead of the game and improve customer retention.
Small Businesses: If you have limited budgets but large volumes of customers, marketing automation may be the best choice. You’ll find many examples of smaller brands leveraging marketing automation successfully. Examples range from e-commerce sites selling products to local restaurants offering discounts through mobile apps.
Large Companies: For larger organizations, marketing automation allows for efficient management of campaigns across various departments. From sales teams to human resource managers, everyone involved in the process has access to real-time data about how each campaign is performing.
Ready to get started automating your digital marketing processes? Then it’s time to talk to one of our consultants.
Don’t get bogged down by an ever-growing marketing to-do list. If it’s manual and tedious, odds are there’s a platform that can automate it. We have a sizeable list of options already. Let’s connect to see which tools can help amplify your business.
What are the benefits
of marketing automation?
Running a business and multiple marketing campaigns is time-consuming. Now, you can save time and energy by using an automated setup. Here’s a look at eight benefits of using marketing automation.
With marketing automation, you’ll spend less time managing leads and more time closing deals. That translates to higher conversion rates and increased revenue.
Better Customer Service
Your team won’t waste time answering questions and resolving issues with unhappy clients. Instead, they’ll focus on helping others achieve their goals.
Improved Lead Management
When you set up lead scoring rules based on criteria, such as purchase history, industry, and other factors, you’re able to prioritize follow-up activities automatically. This frees up your team to manage high-value accounts instead of chasing low-quality ones.
Marketing automation platforms collect tons of useful data points you can use to segment prospects and make smarter decisions. And because these programs typically integrate with CRM solutions, you gain even more insight into your pipeline.
Faster Time To Market
Automation eliminates repetitive tasks so you can move faster toward launching new initiatives. Plus, when you don’t need to update dozens of different websites, you save countless hours.
Because most marketing automation systems include built-in reporting features, you no longer need expensive outside software packages to track performance metrics. In fact, some vendors charge extra just to provide reports.
Easier Team Collaboration
As your organization grows, having all members work together seamlessly becomes increasingly important. But if you use multiple applications to handle separate functions, collaboration gets harder over time. A single solution makes everything easier.
Scalability & Flexibility
Most marketing automation providers offer robust plans that grow along with your company. They also let you customize every aspect of the program, including branding elements like logos or colors. You may not be ready to scale right now, but this gives you flexibility later on.
What marketing automation
services do we offer?
There are a variety of ways you can automate online marketing. Not sure where to begin? Our in-house marketing team has the knowledge to guide your automation process (and knows which marketing automation technologies are worth adopting). Here are some of the marketing automation solutions we offer to business owners.
Email Marketing Automation
Create personalized emails in minutes without writing code. Use templates to quickly create messages that fit your brand. Then, send them out automatically from any device.
Content Creation Tools
Use pre-built landing pages, forms, quizzes, polls, and surveys to gather information about customers. Or build custom web pages with drag-and-drop editors. Create engaging posts and blogs that convert visitors into buyers.
Social Media Engagement
Post regularly across Facebook, Twitter, LinkeIn, Instagram, YouTube, Pinterest, and Snapchat. Schedule automated updates to keep followers engaged. Track how well each post performs using analytics tools.
Set up a series of conditions under an account that’s qualified to receive priority customer service. For example, assign lower scores to inactive accounts or those who haven’t purchased anything recently.
Email List Building
Build opt-ins through drip campaigns, autoresponders, and welcome mat offers. Set up triggers to capture contact info at specific events. Send targeted messages based on interests and behaviors.
Website Conversion Tracking
Track website conversions by setting goals and assigning conversion funnels. Measure results against benchmarks set by other companies. Identify what changes drive higher sales.
Get actionable insights into your entire marketing funnel—from lead qualification to purchase intent. See where people drop off and why they leave. Learn how many leads become paying clients.
Connect your data to improve your sales funnels. This includes merging data from platforms like Salesforce, Marketo, HubSpot, Pipedrive, Zoho CRM, Oracle Eloqua, Microsoft Dynamics 365, SAP SuccessFactors, and more. Integrate with third-party apps such as Mailchimp, Constant Contact, and Slack.