Even though I don’t always think WordPress is the best choice for everyone I compelled a list of reasons why it might be right for you and your business.
Bringing your business in the realm of Internet is an absolutely necessary and priceless marketing strategy. However, in order to be successful on the Internet, it is extremely important to choose the right type of platform for your business. Although there are still controversies concerning WordPress as a website platform per say, a WordPress website is significantly better than a traditional static website. Here are the main reasons why a WordPress website is highly recommended for your business:
1. Easy to learn
It’s never been easier to manage a website! WordPress software is intuitive and easy to learn, and you don’t need any programming knowledge or experience to learn how to manage and update the content of your own website.
2. Great CMS (Content Management System) software
Unlike traditional websites that require code modification, WordPress is a user-friendly platform and all modifications regarding the pages, their design and content are done in the admin area. You can easily add images, videos, articles or pages and even change your theme following simple procedures. Moreover, you have the possibility to schedule posts to be published on a certain day and time.
3. Saves time and money
These useful features that make WordPress websites much better than static traditional websites also save you a lot of time and money. If you’re using WordPress, you can edit or add content to your website anytime you want instead of asking a web designer to do it for you.
Another reason why WordPress is better than traditional websites is that you don’t need special software or settings to manage the content of your website. You can use any computer, iPad or even iPhone as long as it is connected to the Internet to make changes to your site, no matter where you are.
5. Safe uploading
Adding images or videos to a traditional website is quite complicated as you have to upload them through file transfer protocol. However, with WordPress websites things are much simpler as the content is uploaded safely to server from within your secret admin area.
6. WordPress is SEO friendly
WordPress websites are easier to be indexed and found by Google than traditional websites because they are search engine optimized by default. Furthermore, there are many SEO plugins that you can install to improve your Google rank.
7. Automatic updates on social networks
Instead of posting on each social network that you’ve just published new articles or information, you can simply opt for the automatic updates made available by WordPress.
8. Great layouts and designs
Unlike traditional websites, WordPress websites can be customized according to your preferences as you can choose from a multitude of themes. You can change very fast the design of your website all by yourself.
9. Increase your Brand Awareness
Since you have the opportunity to add as much content as you want to your website, you can easily build, increase and reveal your brand identity.
10. Source of inspiration
Managing your own website is quite exciting and fulfilling, and it can be a real source of inspiration for new and more attractive content.
11. Search Engine Magnetism
As a consequence of adding more and attractive content to your website, the frequency of Google bots searches will be much higher and your page rank will increase considerably as new content is quickly indexed.
12. Real Simple Syndication feeds
WordPress is a great tool to get your information noticed as you can add RSS feeds to your blog. The people interested in your field can simply subscribe and they will receive automated notices that a new post has been made.
13. Increase your perceived industry authority
Since it is much simpler to update and add new information and articles to a WordPress website than to a traditional one, you have the possibility to make frequent posts on topics your audience is interested in, such as upcoming events or news about your industry. WordPress is obviously the way to go if you want to become a leader in your field because you can post news extremely fast as compared to the long tedious protocols of traditional websites.
14. You can communicate with your visitors
As WordPress websites have blog comments, it is very easy to communicate with your visitors and find out their opinion. This will also increase your page rank.
15. Direct feedback from your audience
Blog comments also give you the opportunity to see what your audience thinks about your business, your articles and your services or products.
16. Use it as a membership site
If you want, you can give your visitors also the possibility to become members by simply installing a few plugins to your WordPress website.
17. WordPress allows multi-users
WordPress allows multi-users to access the same account, so that you can delegate the right tasks to the right people. Depending on their job and your needs, you can offer editing power or read-only mode to each person.
18. Add-ons & Plug In’s
There are so many interesting plugins for WordPress, which can be quickly installed to increase the functionality of your website.
19. Auto Save
A great feature of WordPress is Auto Save! Even if you accidentally close your admin area without saving or there is a power outage, you don’t have to worry because your work is automatically saved as you type.
20. Constant and free updates
While traditional website software upgrades are for sale, WordPress software updates are free and you will always get automatic notices that there’s a new update available and you should upgrade your version.
To conclude, a WordPress website is the better choice than a traditional static website by far for most users, please feel free to contact me or make a comment below.