Your new WordPress site is just right to be your new source of income, opportunity and relationships for your business. This site has the chance to be one of your lifelong, powerhouse resources. There are however, a few things you should organize first.
This blog will share with you 6 tips for making your WordPress site incredible.
If it seems overwhelming at first, don’t worry; take it one-step at a time. This list is in order of importance, which means you can just start at the top and work your way down. Once you’ve finished with these tips, you can move on to improved business!
Soon enough, you’re going to have a WordPress site that is ready to supercharge anything you want to do with your business.
1. Choose: Homepage or Blog?
This is an important decision that will affect the way your site appears overall. When someone comes to your page, do you want them to see your home page? Alternatively, would you rather your visitor be introduced to your blog? With WordPress, you can create either one, however, which one will benefit you more?
A homepage will give general information about your website and generally contain forms to collect visitor information. Invitations to sign up are welcomed by new visitors. If you want to run a blog, your guests can access it from direct links posted via social media, or they can get to it from your nav menu.
This isn’t a trick question; there is no wrong answer. Just be sure to decide what you want before trying to put together your site so you don’t go crazy over small details. Test out what you want and see how it works. If it needs improvement, take a little time to modify it.
2. Take Advantage of an Email Lists
Do your best to build your relationship with your readers. The best way to go about this is still email.
Email is a private place that no one can see but the user, meaning that if you’re in there, you were ‘chosen’ to be there. If you’d like to be ‘chosen’, consider updating your email format. If you need ideas, visit Copyblogger to read up on tips and advice that will help make your emails stand out. Start with a few ideas and see where it takes you!
3. Convince Others to Leave Emails Behind
Give me a reason to leave my email with you. If you want to be in your clients mind, the best way to get to them is to create something they can ‘receive’ in return for letting you in their private inbox world. Need some ideas?
– Create an EBook for a common problem – give it away for email addresses
– Record a conversation or presentation and make it available
– Offer tutorials or videos that will show skills you’ve learned and can pass on
– Create a short-course, delivered by an Autoresponder.
Whatever you decide to do, make sure it’s elusive enough that your visitor will be compelled to leave their information behind to obtain it. Make it lucrative.
4. Be Aware – Track Stats
Install Google Analytics in order to see which sites of yours get the most traffic, where the traffic comes from and how people like to spend their time on your page. With this info, you can create more content that is popular and even add offers to pages on your site that receive high traffic often.
5. Use SEO to Your Advantage
Don’t worry. This isn’t a long rule about how to have the best SEO you possibly can. This rule is here to tell you: Get Scribe.
Scribe is Copyblogger Media’s SEO software and it can analyze all the copy on your site. Once it’s done, it lets you know what you can do to make your site better, and increase your traffic.
It’s Scribe’s job to help your site reach the high ranks of search engine results. Strong content is the best way to invite more visitors to visit, so be sure to get Scribe and stick around for new updates coming soon!
6. Improve Your Visitor Experience
Lastly, you need to make your site memorable. You should brand your site with an army of fonts, colors and images that tell the visitor who you are. Contact me to do this…
Pick colors that you use often throughout your site and pages. Select a font that speaks volumes about the type of business you do and the type of customer you would like to attract. Spend the effort to take care of these details and your visual branding will win over your visitors one by one.