What are you doing to boost your SEO via social media? Like other businesses, you may be struggling to keep up with the constantly changing SEO rules. While many parts of the SEO industry have changed, there are always things you should do because they just make sense; including giving your visitors the best information and content you can, in order to build a positive reputation. When you extend your SEO top strategies to your other campaigns following your initial campaign via social media, you can create organic inbound traffic and referrals that will help you hold your position within the industry. Using your social media, you can boost natural results.
If you want to know how, keep reading these 7 easy tips.
1. Always Share
When it comes to internet marketing, you really need to share. When others decide that your content is worth sharing, it tells the search engines that your page is worth noticing, and the search engines begin to log your site in their ‘memory’. As each person shares your content, your network grows. It doesn’t matter what you’re posting either, as long as you try to post content that the viewer can attribute takeaway value too. Give them a good reason to want to share your posts!
2. Post Multiple Content Forms
Don’t get stuck in the habit of only supplying your visitors with text information. Videos, photos, graphs and slideshows are great ways to have lots of impact on first glance and remain in the forefront of the minds of your visitors. When you create unique content, you give your brand the ability to spread your message and increase your traffic naturally. Include keywords and utilize your description text for even better coverage.
3. Get Into Google+
If you’re going to be dealing with Google, the best thing to do is get right in there and get your hands dirty. Learn all about the rules and ideas behind the Google+ project and all it can offer your business. With this information, you can optimize your profile and company page with new descriptive, content that will lead visitors to your company’s website. In addition, you will be including more people in your network and growing your ‘circles’.
Google+ gives you the ability to sign into your own private profile and give you a better online experience overall. If you’re interested in using +1 referral sharing to give your online relevance a boost, check out how it works here: (link to +1 referral info)
4. Always Link Home
Everything you do with your clients in mind should lead them back to you. If, for example, you decide to use email marketing or expressly social media, be sure to include a direct link back to your page with every post. This includes your videos, blogs and tweets. This gives people a reason to listen to you, take notice when you speak and help you keep a steady flow of visitors for your page.
5. Endorse Your Brand
When others talk about your company online, the effects are noticed in other areas on the search engine scans. Google can give you the best list available when it comes to relevance for your site, in addition to the quality of the sources provided. If you search for businesses, the top of the list on the SERP will usually take you to a safe, highly respected site that are worthy of your time and money. One of the best indicators that site is highly regarded is the way the online community will constantly mention them in their articles, blogs or in conversation.
6. Have Great Conversations
Speaking of conversations, don’t forget that using social media means that you need to be actively involved in your visitor’s actions. If they’re leaving comments, be sure to reply. Engage your visitors in conversation so that they feel welcomed on your page, and that you do care about them. You can invite them to voice their concerns, discuss upcoming events or important updates to products or services, to include them in the large picture will make them feel like one of the team.
7. Refresh Your Profiles
Finally, don’t forget to refresh the information on your profiles with subsequent update to SEO information. It may seem tedious but the proof shows that your time WILL pay off! Just using these tips alone is all but guaranteed to increase your traffic and give your brand a better reputation.
When you’re busy updating your information, don’t leave out your other social media platforms. Be sure your information is consistent across all of these profiles so that there are no discrepancies. These types of errors are red flag for visitors, making them feel as if you are not consistent, reliable, or you have something to hide.
The rules of SEO were not created overnight. The ability for SEO’s to adjust and change in lieu of the demands placed on them, signifies a SEO who knows how to handle their company image. Ever evolving with even more advanced algorithms, Google search engine uses innovative ideas to help take businesses where they want to go. From experience, doing these little things that make sense, compared to a few large things that make small changes, you can achieve an increase in your lead generation, with cost-effective practices. These are results you can see!