Smart phones have evolved over the years and getting more technologically inclined as time goes by. Mobile devices have revolutionized the world of digital marketing. For that reason, it has changed the dynamics of how people do business. In the grand scheme of things, however, which is better? Is it the utilization of mobile web app or responsive web design? How do you find out which one is appropriate for your business? Let’s explore by looking at each of these.

Mobile Web App

With mobile web app, you still maintain a traditional website, but added to this is another website, which is designed to cater to the target audience who use their mobile devices to access the Internet. It is important for users to have two options because while they are on the go, the Internet can still be available for access and while in a specific physical location, the Internet can be accessed from a laptop or personal computer. Many smart phone owners use mobile apps to go online. If you are a business owner and you have taken advantage of this phenomenon, you will be left behind. Many of your target audiences are using smart phones and mobile apps.

The Benefits

There are many benefits to using the mobile web app technology. The user’s experience is enhanced with the ability to easily view videos, scroll and browse offline. With mobile web app, the business owner caters to a wider group of people.

Responsive Web Design

If you use a web designer to get your website up and running, the designer must create a platform that is easily adaptable to the screen size, user’s device and operating system. With responsible web design, users will enjoy an experience on the web that is seamless, no matter which mobile device is being used.

The Benefits

The user will have the same experience on a computer, smart phone or table, no matter what the size. With responsive web design, you only need one website and not two as you would with mobile web app. So, it is an affordable prospect. With one website, you can concentrate to get a high search engine ranking.

Who Benefits?

Responsive web designs are ideal for:

• Corporate companies doing business online
• Blog owners
• Media websites
• News websites

An Analyzed Summary

To summarize, let’s look at a proportional analysis.

• It will cost more to create a responsible web page in comparison to developing a mobile app.
• The maintenance cost will be more for a responsive website, only because you have to market the website on an ongoing basis.
• It does take more time to create a responsive website
• The user will have a better experience on the mobile app and it allows for more convenience, but many people prefer to browse a responsive website in comparison to a mobile app. Navigating is easier with a mobile app.

Conclusion

Of course, you have to speak to a web designing company to discuss your needs. Whether you develop a mobile app or responsive website will depend on your needs. In the end, it would be ideal to have both as long as you can afford to.