Are you one of the many who are confused about the use of landing pages? Landing pages are a powerful marketing strategy, and when managed correctly, can help you create more leads and bigger business for yourself. A landing page, specifically for our purposes today, is one that 1. Has a form and 2. Only exists to capture a visitor’s information, via that form.

This means that every landing page you create should only contain a single form, and any other information on that page should lead to the same action: filling out the form.
Keep it simple; do not put multiple ads or distracting messages on the pages that you are using for landing pages. You want the visitors to your page to do exactly one thing – fill out the form, and capture their information.

The truth is that the form is there to give people a chance to convert to your services. Marketers also refer to this as a ‘conversion event’. The event could be as simple as filling out an email form, giving a phone number or a physical address, signing up for a blog subscription or even to purchase a product. The landing page should be there to give your visitor places for their information, inviting you to contact them, so that you can give them something they want.

Do not become confused. Just because you include a form on your homepage, it does not mean that you have a landing page. Why? Because if you refer back to our earlier definitions, you will see that a homepage may have a form, yet it does not exist solely for the purpose of gathering information. On your homepage, it is likely that you’ll include multiple types of information and access to other sections of the site, not all of which are configured to gather information. You might include videos about your services, information about pricing, offer sales or give reviews of your products. These are easy distractions and they can keep your visitors from leaving you what you need; their information.
This is why landing pages are worth so much to you.

If you are required to produce a certain number of leads each month to meet your requirements, you must attempt to create the best landing pages you can, to draw your visitors in and convince them to leave their information behind.

The best ways to keep your viewers interested in your pages is to lead them to uncluttered, optimized landing pages, as opposed to busy, flashy and interactive homepages.
I hope that this explanation will help you to focus on custom landing pages in order to bring yourself more leads, and more successes.