Blog posts are quite popular these days. Some people have the skill to write blogs in an exceptionally attractive manner. The aim of a blog is to keep the reader engaged and this can happen only if the writing is in a structured format with quality content. Paragraphs, heading and subheadings are used to convey the meaning in an appropriate way. If the reader likes the blog, they have a tendency to share it with a wider audience by tweet, like and share. Such actions of the audience improves the ranking drastically. Google is a widely used search engine and hence to create a visibility there, it is important to focus on the writing skills.
At times, writing for engaging the audience and writing for SEO purposes might appear two different things for some writers. But, if you understand it deeply, it is not the case. Well, to meet both the requirements, the text has to be put forward in an intelligent way. In this way, the blog post will be visible wherever you want it to be. But one thing should be kept in mind; the targeted keywords should not be used often as it ruins the quality.
Through the medium of this post, I want to share some tips to write blogs so that they can be made SEO friendly as well as good to read. Both the goals can be fulfilled by sticking to these tips.
Basic writing tips for interesting blog posts
If we talk in literal sense, blog post is just a piece of writing. Many people enjoy blogging while some take it up as a profession. I have noticed few people who just begin to write a blog post even without having the slightest idea about it. They keep on writing anything and everything that flows into their mind. But many, follow some rules and regulations before presenting their blogs in front of the audience. So, here are some useful tips.
1. Do not make it lengthy
Lengthy articles are not the ‘in’ thing these days. Try to communicate the thoughts in fewer words so that the readers are not bored. Talking about SEO, consider it to be 1 to 2 percent for every 300 words. Too much of clutter can ruin the quality.
2. It is important to think before you pen down.
The idea behind writing a particular blog post has to be clearly understood by the writer. It is vital to write what needs to be communicated to the readers. After reading the blog, the audience should not be blank. So, it is advisable to organize the thoughts before starting to write it.
3. Create a structure of the blog post.
Structuring a blog is very important. This means an impressive introduction, main body and a nice conclusion is a must. Within this, the writer has to say it all, so you should know what to include where. After this is done, you are all set to begin writing.
4. Paragraphs are essential.
Writing in paragraph is not a difficult job, but to write quality is a skill. The thoughts have to be written such that the reader is engrossed in it. As such there is no rule, when to begin a paragraph and when to end it. This all depends on the writer and yes, each paragraph should have a meaning. The reader should be able to identify each paragraph with the subject talked about in it. So, if you have a lot to talk about, you definitely need more paragraphs.
5. Headings are attractive.
Many people have a tendency to read the bold headings and if they find them interesting, they go further to read the blog post completely. Heading are not only catchy but convey the message really well. Headings and subheading highlights the structure of the post and people also like the presentation in that way. Even for SEO, headings are very useful and you can use the keyword there.
6. Go for signal words to create impact.
Signal words are very powerful. Some of the widely used signal words are indeed, surely, definitely, etc. It gives a clear signal to the audience about what the bog is all about. Such words creates an impact on the reader.
7. Share it with your friends.
Friends not only make your lives wonderful but can also be a true critic. Before the blog is published, send it to your friends and ask them to give their suggestions after reading. They can tell you what’s good and what’s not. So, be prepared to improve.
8. Update content regularly.
The information in each and every field is changing at a very fast pace. So, even the data that you share as a writer should be updated as per the changes. This also builds a level of trust of the reader as the information that will be shared by you will be always updated. Regular updating of the content informs Google that the site is still active.
9. Usage of Yoast SEO WordPress Plugin
The WordPress SEO plugin by Yoast helps a writer to write blogs for SEO purposes. This plugin is very convenient to use. Just enter the focus keyword in the designated box and you can see what all you can do. The focus keyword is the one which people use to search on the popular search engines. The plugin helps the writer in using the keywords effectively and also to maintain the quality of the text. Below are some of the unique features of this plugin.
• The plugin allows the user to frame a Meta description. This is basically a short text which depicts the main topic of the page. If this Meta description has the search term which is used by people, in that case, the exact text will be shown by Google below the URL while displaying the search results.
• This useful plugin investigates the text that you write and based on this, it calculates a Flesch reading ease score. This score indicates the readability of the article. Flesch reading ease score is calculated based on various factors.
• A number of checks are done by this plugin. Like, it checks whether the articles has the usage of the keyword at 5 essential locations: heading, page title, page URL, content and the meta-description. It also checks the presence of links and images in the article. That’s not it. It also calculates the total words and the frequency of usage of the focus keyword in the article. Additionally, it also ensures that the same focus keyword is used throughout the website.
A green bullet indicated that the article is SEO friendly. This plugin will surely help all the writes so that they can make the content suitable for SEO purposes.
So, whenever you write a blog post, stick to these tips. It is not advisable to compromise on the quality or structure of the blog for the SEO purposes. So, the writing should be such that it forces people to appreciate it and share it with others online. So, improve your writing skills and plan before you start writing. Good content is always appreciated by Google and the ranking is always good. Due to this reason, quality content leads to more likes, shares, tweets and people develop a tendency to return to your website.
So, write a good post and impress your readers. If you have any comments or suggestions please let me know in the comments below!