Often, an email can be the difference between a click-through and a direct route into the spam folder. With new advancements in email platforms, management now includes tabs and labels. It’s becoming more and more difficult for business emails to be filtered into the inbox. In order to engage today’s consumers; marketers will need a combination of amazing design, clever text and attention grabbing headlines.

What sort of techniques can you use to make sure that your emails stay out of the spam folder? Keep reading to find out what types of emails are opened most frequently, and which ones are being read. Here are the must have types of emails we recommend:

Use the Calendar:
Nothing is more pertinent than creating content for your current events, news and holiday happenings. If there is something important on your subscriber’s minds, you need to be creating content that has relevance to that interest. IF your customers are already thinking about it, it is very likely that they will be willing to buy what you’re selling. Theme your email on current events and do your best to get your customers excited about something. Help create a friendly sense of urgency for your subscribers and get them to act!

Make it Personal:
Consumers have many expectations for you. They expect you to know who they are, where they are, and what their behaviors are like. The more you have in common with your buyer and their behaviors, the more likely they are to be open to your offers and read the content that you are sending them. The best-case scenario means that your readers are clicking on the content and heading over to your page. Personalization is easier to achieve than you think. Marketing automation platforms have come a long way, and are able to create better, increasingly relevant emails for subscribers. Consider personalizing emails based on where your clients are located, what they’ve previously purchased and other pages that they’ve visited before.

Dynamic Design:
More often than not, your email designs are what will catch the attention of your reader. Don’t be afraid to make a design that will stand out and look bold against the rest of the boring emails in the reader’s inbox. Make sure that you have a clear call to action and don’t distract your reader from the main message: visit us!

First Email – First Impression
The first email you send is a very critical one when it comes to your marketing strategy. Welcoming emails are proven, as some of the ones that are opened more than any other you will send. When someone signs up or subscribes to your content, make sure that, you’re making the experience memorable for them. If you don’t, it’s very likely that your content will quickly be marked as spam. Be sure your emails seem friendly, conversational, and humorous and have a compelling design. You can even add discount codes and free download links.

The Human Element:
If you don’t have a reason for why your emails keep going unread, consider that in some cases, the key could be in the way you compose your emails. Create content that is able to push your message across, but still appears to be written by a human being. You don’t want to sound like a robot. Try to make your audience relate to you as a human being, even have conversations with them. Show them that you’re company has a human element and that their correspondence is welcome.

Engage Your Reader:
Emails are much more engaging than they used to be. Years ago, emails mostly looked the same, boring and uninteresting. Marketers can now include videos, music, photos and other types of media to make their correspondence stand out. It’s not easy to achieve this kind of attention in the inbox of the busy person, but if you learn how to manage your multimedia in your emails, you’ll be well on your way to having subscribers commit to your content.

Abandoned Carts:
No matter how many times you see it, it still feels bad when customers leave items in your cart. It’s said that abandoned carts make up over 50% of a commerce sites business. Don’t miss the advantage to remind your customers that they haven’t completed their purchase that they have an item waiting in their carts. If you feel that it’s necessary, you can include an incentive as well such as a discount coupon.

Lost Subscribers:
No matter what, you’re going to lose some subscribers. Even if you’re still sending them the weekly advert, the truth is that they’ve already unsubscribed. They never open your mails, they don’t click on anything and they never buy anything. When this happens, the best marketers send ‘nudge’ messages. This is done in the hopes of putting their brand at the top of their client’s minds, enticing them to start opening the emails more often and visiting you as a result. It may not be necessary, but it’s always nice to send something special like a discount deal or code to get them to take action.