It is important for online business owners to pay close attention to the security of their website. Website security comes in various forms, though. So, it is of utmost significance to use the traditional forms, but also those with the latest in advanced technology. This includes anti-spam controls, strong passwords, and more. You have to give customers a way to protect their identity.
Yes, identity protection is essential to making customers and prospects feel confident in doing business with you. There is no fail-safe way to fully secure a website, but it is best to put things into perspective for your site’s users.
When your domain name is registered, the information is made public. It is saved in the ICANN WHOIS database for everyone to see. With this database, contact information and identity is exposed to anyone who wants to search for your domain. A lot of web host companies offer various types of services to help you:
- Proxy services
- Search engine optimization capabilities
When you use a secure web host company, searchers won’t see your personal information. Instead, they will see the proxy company’s information.
Google Search Engine
You domain will perform better in searches when you maintain a long relationship with the same web host. Google looks at longevity as trustworthiness. Google also gives credence to domains that are active for a long time. When you renew or register your domain, think about keeping the same web host for five years or more. This shows Google that you are reliable and consistent. Make sure you always provide valuable content, no matter who your web host company is.
Your web host account should not be accessible to more than a few administrators including yourself. The fewer people who have access, the better the security reinforcement. Try to change usernames and passwords as often as possible as to not let hackers get a hold of log in information. Many web hosts do require strong log in passwords and also offer security against hackers who may attempt brute force log in.
If you use WordPress, you will find plugins and essential tools that will also alert you to improve your website security log in. There are also plugins that offer interval password changes for added security. Some will ask for more than one authentication during a log in attempt.
Protecting Customers and Visitors
When your visitors and clients have trust in you that their private information will be protected, you can bet that they will stay with you. You should not only secure financial information, but even the names and emails of your customers. To start securing your website, it is recommended that you utilize the HTTPS protocol, which is highly recognized by Google. What this means is that it comes with a security certificate that collects and stores user’s information securely. HTTPS also offers positive ranking opportunities on Google.
Lastly, but surely not least, you should always update your software on a regular basis. This also includes the operating system on your server. It is best, though, to use a managed hosting solution to handle this.
The bottom line is when signing up with a web host service; make sure all the tools are provided for added security, protecting against hackers and breach of information. We offer multiple services in this area custom tailored for your website, please contact us today to receive a quote.