Creating engaging content is essential for any online business. Fresh and original writing oils the wheels of every aspect of commercial activity. With the right content, you can grow your traffic exponentially and establish a solid brand.

If You Build It, They Will Come
If you create amazing content, the leads will follow. But that begs the question of what type of content you should be creating. This is where I’ll wade in. I’ve written the types of blog posts you can create to drive organic traffic and boost your web visits.

How-To Guides
Let’s start things off simple. How to guides are popular and, more importantly, easy to write. The process is quite straightforward. Select a specific topic that you know intimately. Then, figure out what your audience needs to know about it. If necessary, do some more research on the subject. Create an outline where you build a clean structure so that you know where everything goes. Flesh out your draft and then edit and publish it. And voila! I just wrote you a how-to guide for writing how-to guides. Go get started on your own.

Information Graphics
There’s a popular adage out there: ‘A picture says more than a thousand words.’ In this age of big data, there’s no better way to sum up complicated information than with an information graphic. They are easily shared and people tend to remember more from an infographic than just mere content. Also, by using visuals, your brand will stand out over the competition.

Book Reviews
This is a fantastic resource to attract clients and generate more revenue for your business. The reason? The majority of people tend to read product reviews before making a purchase online. A book review is a way to add your own take to any given subject. People and subsequently search engines- will perceive your content as valuable. Your goal here should be to help potential readers make smart decisions. However, the review needs to be unbiased and straightforward.

Thought Leaders
The truth is that people don’t connect with companies. They connect with other people. Visitors want to read content from sources that they trust. And this usually comes in the guise of experts and opinion leaders. Therefore, you should seek to become an expert in your own field. Look to inspire others through innovative ideas. Easier said than done right? However, in the beginning stages, you can seek these leaders out so they can endorse your own opinions.

Third Party Content
You don’t always need to create your own content to generate more visitors. You can use others. This is called leverage. How does it work? Simple. If a trusted source conducts an experiment, you can use their results to create a post around it. My suggestion? Find case studies and break down their findings for potential visitors. Be sure to create a compelling headline in order to draw visitors in to your post.

Product Reviews
Look back up to the reasons book reviews are so effective. Well, guess what? The same applies to product reviews. This time though, your focus is on software, products, ideas and services. However, remember that when looking to buy, people tend to read more than one review. For that reason, the one you create needs to be as honest and objective as possible It’s important that you’ve actually tested or used the product for a significant amount of time. If you haven’t, then don’t despair. There is a way to work around this: simply write up a tutorial on how the product actually works.

List Posts
Who doesn’t love a good list? The short answer: everybody! That’s why these types of blog posts are so popular. They have a knack of getting caught in the search spider’s web. Something that you can use to your advantage. The downside? They are easy to write so you’ll have stiff competition. I have some insider knowledge for you though… use odd numbers for your list posts. They stand out and get people’s attention. Which is exactly what you want.

Conclusion
I hope you’ve gained some valuable insight into creating posts that will generate organic traffic. If you follow them, you will be well on your way to increasing your search traffic. If you have any questions or comments about my methods, by all means, sound off below!