This blog is a continuation from my Email SEO Course “The Unbelievable Actionable SEO Email Course” and it will make more sense if you sign up for it before diving in to the steps below.
Now that you know what Long Tail SEO is, how can you effectively use it? If you’re looking for long term, lasting results, investing time in your Long Tail SEO is a wise idea. As you give more of your time to regularly publish content, your site ranking and its size will begin to increase exponentially.
Here are some other things you can do to increase this effect:
1. Choose One Keyword
Pick one targeted keyword for each post or article. The keyword should be one you want to increase traffic with, one that is already underperforming for you. Aim for at least 250 words, but if you really want to get good, try for 400 or more. If you have more than one keyword you want to use and they’re similar, be sure to use individual content for each one.
2. Have a List with Variety
Your keyword list should have more than just one or two ‘money’ keywords, to reduce the likelihood that your site is looked at as spam. When using Long Tail SEO, you are able to increase the diversity of your keywords and appear credible to search engines.
You can use Google Analytics to review the data, but it can be a lot to sort through. There are apps available for filtering and helping you find Long Tail SEO keywords, but honestly, you’re going to have to invest some real time into the endeavor.
As confident as you feel, you should still increase your ranking and popularity within your own niche. In order to rank your content properly, Google often looks at many different factors to quantify your authority and place you among your competitors.
If you’re ready to expose yourself through your content, you can:
Participate locally. Find out where your target audience will be, and be there. Be ready to strike up casual conversation and put yourself out there.
Create press releases. This is still a great way to be recognized for a service. You can put out a press release if you have something newsworthy to share like an event or special message to your target audience that will affect them greatly.
Build your social media – Your target audience is likely engaged on social media in some form. Find out which platform they frequent and make an appearance! You’re bound to have fans on one of the social media outlets. If you haven’t introduced yourself to the internet yet, consider putting together a social media campaign to announce yourself. Engaging your audience is one of the best ways to gain word of mouth exposure and random, unique visits.
4. Be Consistent
The best way to keep your visitors loyal the traffic coming to your site is to post on a schedule and be sure to let your guests know exactly when that is. Don’t beat around the bush. Let people know you have something new to say, and when you’re going to say it. Stick to a schedule as best as you can and produce quality posts that are engaging and though provoking.
Are you ready to begin?!