Marketing Automation 101
All businesses seek to increase revenue, but achieving these goals can be tough. Coordinating staff and technology is one of the best ways to ensure continuous business growth. Marketing automation can accomplish this task, and help develop and expand a business. This article will explore a bit of the basics of marketing automation.
Market Automation Helps Modern Business Practices
While marketing is constantly changing, a few key concepts have remained the same. Marketing Automation can help a business adapt in the following ways:
1. Costumer’s who are not yet ready to buy a product will have a relationship fostered through Marketing Automation.
2. Current customer relationships can be expanded. As time goes on, customer relationships can become deeper, building a loyalty to your business that ensures customers will return. These loyal customers are also more likely to be up-sold.
3. Marketing and sales can coordinate in order to better follow through on leads. Special software designed for managing customer relationships will synchronize with a business’s marketing. This allows for an unprecedented management of sales leads that will ensure a business is contact the customer or potential customer when they are ready to buy.
4. Marketing Automation improves the marketing return on investment. Marketing Automation allows for in-depth analysis certain strategies, allowing a business to know what is and is not working, and adjust accordingly.
What Can be Done with Marketing Automation
Marketing automation is a diverse platform that can be implemented in several ways. Listed below are just a few of the ways to use Marketing Automation.
– E-mail Marketing: A highly customizable experience, e-mail marketing allows a business to maintain contact with customers and potential customers in exactly the right way.
– Management of Leads: Analytical software will ensure that leads are attended to at the right time.
– Social Marketing: Easily manage and observe social marketing programs. A business is able to track in real-time how the social marketing campaign is performing.
– Analytics: Web analytics allow a business to observe web traffic, search engine optimization statistics, as well as other vital stats.
– Resource Management: Budget building and calendar management for every marketing campaign or program.
Making the Case for Marketing Automation in a Business
Marketing Automation has been shown to produce a more productive sales team, a more effective marketing campaign, and increase revenue. Marketing Automation also allows a business to save time and money. Automated processes reduce the need for manpower considerably, and there is no need to hire an outside consulting agency. Marketing Automation also allows for superb tracking of campaign success, allowing a business to easily optimize campaigns in the future. In addition, Marketing Automation allows a business to build more sturdy and more loyal relationships with their customers by carefully coordinating the sales process.
Purchasing Marketing Automation
Once the decision to pursue Marketing Automation has been finalized, a business will need to find the correct platform that best suits their needs. Follow the steps below to begin the search.
1. Develop and finalize goals. The chances of successful marketing increase with well-defined goals.
2. Begin to plan by creating a timeline and finding the steps necessary to reach the business’s goals. Marketing Automation is dynamic, so make sure to leave room for improvement.
3. Assess the business’s needs and ability to implement Marketing Automation.
4. Assemble a team to manage the implementation of Marketing Automation. Inform stakeholders of all risks and benefits of Marketing Automation. Be sure to speak with IT and sales departments as well.
5. Find the right vendor by evaluating potential vendors carefully. Ask tough questions to ensure the business receives the best technology.
6. Check a vendor’s references thoroughly.
7. Get started by choosing a platform and beginning to use it.
8. Constantly improve and optimize the Marketing Automation process, invest in training to further improve.
Marketing Automation is a technology that brings the future directly to your business. This influential technology, when properly implemented, can bring newfound success to a business.