Why Your Website Traffic Will Always Be Bad (and how you can change it)
So, your website doesn’t seem to be doing so hot. I’ve been there, and let’s be honest, it sucks. There isn’t really a way (or a reason) to sugarcoat it. What’s worse is that it can be nearly impossible to figure out why your site isn’t popular. You don’t spam, you genuinely care about your visitors and you always try to publish relevant content that is useful to readers.
I bet you’re on social media too, trying to build up your network via Facebook, Pinterest, Instagram and more. Even if it’s not every day, I’m sure you’re doing all you can to share a thing or two with your followers, and gain new ones.
Sadly, no one seems to give a crap. (Enter sad face here)
They don’t care about your shares, they don’t care about your content, they don’t really seem to care about you at all. Now, you start to think to yourself”
”What am I doing wrong?”
The truth is that you’re probably doing a ton of stuff wrong, because we all make mistakes; it’s just a part of being alive. However, the good news is that you don’t have to work blindly forever. I’m going to help you see new ways to improve your traffic.
While I can’t make all of your problems disappear, I can let you in on the tips and advice I do have, and the mistakes you are making, may shock you.
So, if you’re not seeing the amount of traffic or retention that you’d like to see, here are the top 10 reasons why it really might be you…
Stop Publishing So Much
Yep, that’s really a thing. In fact, it’s usually the reason why some sites won’t get as much traffic. It used to be that you could publish as much as you wanted, as often as you wanted. With content being hard to come by, you could put out lots of little 400-500 word articles in 10 minutes and get lots of traffic to your site. The truth is, the reason why those sites saw so much traffic increase, was because that was the only place to read about that topic. Now, the internet is BURSTING with offers to create custom content on just about any topic you can dream up. This means that your content not only has to be original, it also had to be relevant, and beat out all the other articles on the same topic.
Because of this, quantity posting is outdated: now it’s all about the quality.
If you publish something, it needs to be the best thing you’ve ever published on that topic, and the best in comparison to anything else out there on the internet. This can take time. Eventually, with quality articles and a modified posting schedule, you too can experience an increase in traffic to your site. Don’t forget to promote your articles…a lot.
You Aren’t Promoting Yourself Properly
If you have less than say, 10,000-15,000 subscribers, you should be doing equal amounts of work when it comes to writing and promoting. If you work for an hour on something, promote it for an hour. No one wants to pay any attention to you. Even if you create amazing work, you don’t have anyone following you who’s going to notice. So, be sure to create the best content you can, and then bug the heck out of everyone until they come and see, and share it for you. Some people will get irritated, that’s just the way it goes, but if you write good content, the visitors will stay and they will begin sharing your information with others.
Stop Treating Your Readers Like Children
When you attempt to keep visitors on your site, you should do so by entertaining them, not by trying to teach them an important lesson. This doesn’t necessarily mean you have to be funny or witty, but you do want to create content that will captivate your readers. If you begin to bore your readers by writing lengthy, preachy content, you can expect them to find their information somewhere else. It really isn’t that difficult to write something entertaining, so give it a shot!
Choose Your Topics Wisely
Are you one of those people who likes to just sit down and blog about whatever comes to mind? Stop. Stop that now. Because you want to be the best at what you do, bring in more traffic and keep your audience, you need a solid plan. If you write about anything and everything, your site will appear confused and your readers won’t really have anything to look forward too, because you’re just too random.
If you find a structure for creating your blog that will lead your customers to want to read more, then you’re on the right track. You can find a system for just about anything, so be sure to use all of the resources available to you to make sure you’re posting popular blogs, with interesting and entertaining blog topics.
Your Audience Is Too Small
If you spend all your time trying to write about something no one else is writing about, chances are, no one will read it either. That’s one of the reasons why no one is writing about it. If you try to make a name for yourself by writing in a niche, you’ll get stuck with the audience that follows that niche. The sad truth is that if you’re writing about something that is only popular with a few people, a few people is all you’re going to see visit your site.
Write something popular, in a popular category; even if it kills you not to be different, because people aren’t looking for different, people want to read about the things that are popular and that apply to everyone.
I know it sounds weird, but being original, will make you irrelevant.
You Don’t Have an Email List
You don’t?! Well you had better get on it! Right away! The best blog traffic is going to come from email, making sure your audience is aware of new postings, important updates, incentives, changes and more. Even more than Google, the ability to email your guests and let them know when something is happening is the best way to get more people to visit your page, hands down. Don’t wait to do this for one more day.
You Thought This Was Going To Be Easy
One of the biggest reasons why you may not be getting the traffic you feel you deserve, is because you though it was going to be much easier than it actually is. The reality is, it’s hard. Very, very, very, very, very, very hard. If you thought driving traffic to your site would be simple, then you haven’t researched this line of work very well. Not to point fingers of blame, but the internet is full of people whose paycheck depends on you believing that everyone can do this.
Honestly, it’s harder than most things you will do in your life, including graduating from college. Not to scare you away or anything, but you’re only going to get out of this, what you put into it. So yes, anyone CAN do this, but you have to treat it like a career. It’s not a ‘job’ and it’s certainly not a part-time job. If you want this to work, you need to be in it, full-time, 100%
If you want to know what it really takes to get the traffic you want, listen up:
You must dedicate yourself to this task for 20-40 hours a week, for the next five years. Only then can you truly be considered a master of your work. There is, in no way, no chance that you will create an insanely popular site over the weekend after 30 minutes of messing around and a few pro-tips from YouTube. It’s just not happening. If you want greatness, you must be willing to commit yourself to mastery. Once you achieve that, you will be able to see the rewards, forever. Contact me so I can help you get this going for you…