How To Show Visitors That your Website is Current
One thing that is becoming more and more important as the internet ages, is creating websites which show consumers (and search engines) that the website is still being maintained. An abandoned website is a good sign that a business might be defunct. In order to inspire consumer confidence in your services, showing that you are still around and profitable can be a great idea.
With that said, one must be careful not to clutter up the page if they are looking to add content which will show that your business is active. Therefore, I wouldn’t recommend adding any content to the homepage of your site. Rather, use a sleek modern design. Even without a date on it, this can strongly suggest that your website is maintained. If you took someone who didn’t know cars into a warehouse full of them, they would still likely be able to guess which vehicles are newer, and which are older. Newer vehicles are much more likely to be shiny and smooth, where older vehicles will be showing their age with rust, dents, or peeling paint.
Past the homepage though, it can be useful to include content which you can update regularly. If your visitors see a new product updated last month, or a blog post from last week, it’s a clear sign that your business is still in good shape. With this, it can sometimes be useful to date certain things, such as business updates and blog posts. However, only do this if you are confident in your ability to update frequently. An undated article is better than three posts from 2005 when it comes to inspiring confidence in current conditions. So, decide whether or not you can commit to frequent updated before deciding to start dating everything. Otherwise, you are going to end up looking dated instead.
Finally, updating your website could help to give you better SEO. Not only will frequent updates give you more relevant content for your current business goals and profitable activities, but can also serve as a signal to search engines that your website is modern and relevant. Therefore, frequent updates can serve both to bring consumers to your website ( via better SEO), and then impress them once they have arrived. So update that website with a modern design, and optimize your content to show off your current success. Your customers will notice a difference.