Necessary Steps for Running Accurate SEO Tests
Accurate testing of SEO requires a methodical approach, which is outlined below.
Buy a New Domain
Buy a new domain that does not have any prior links or history. Pull the domain in a suitable link research tool like Ahrefs.com to confirm that no one has used it before.
Use a Reasonable Keyword
The keyword must be logically suited to the service you plan to test. In addition, the keyword must consider the location you are targeting. For example, testing a local Kickstarter campaign may focus on a particular local business keyword.
Use Unique Content
Add about four or five pages of content that target your keyword. The content must use simple, focused title tags and be unique. Your homepage content should preferably not be less than 500 words long. A good way of writing title tags is to use the chosen keyword followed by a brief call to action.
If you cannot compose content that gets the readers’ attention, then use a premium content service. This will also let you have more time to focus on your core business.
Rank Your Root Domain
You will take too much time if you try to rank deep and long-tail content, but ranking with your root domain is easier. Most of your links should point at your homepage.
Focus on One Aspect
You will achieve more with your tests when you perform only one thing at a time. For example, you may choose to focus on testing managed campaigns and nothing else. Many people combine several things and only muddy the waters, as it were.
Stick to an Ideal Anchor Ratio
Place your anchor ratio between 10% and 25%. This means the maximum number of backlinks you should anchor with your main keyword should be 25%.
Following these steps will ensure you accurately test services, methodologies and tactics.