Engage. Capture. Arrest. Grab. Attract. Engross. Captivate.
What do these words mean for your website? Well, first of all, let’s get the obvious out oft eh way: they’re synonyms. But more importantly, they are all things you have to do to avoid losing a potential client.
Your prospects are quick to judge your content; time is everything and they will be harsh. Is it relevant to them? Does it add value to them? If the answer is no, your site will get a quick click back and your competition will pick up yet another valuable customer. To make things worse, your site may even drop down the rankings.
Let’s avoid this situation shall we?
Be Where They Are
Now this may sound like a Buddhist quote but it is a valuable piece of marketing advice. Website engagement is one of your most powerful tools. Why? Simply because of how many people you can reach.
The majority of website receive tens of thousands of visitors per month. If you do the math, that’s between 100 and 200k visitors per year. Can you afford to ignore them? I don’t think so.
These visitors are at the top of your marketing funnel. If you want to draw them in, then your website needs to engage them. This is where your targeted content comes in. By capturing their attention, you can shuffle them into the next stage. With relevant and engaging content, you can ensure lower bounce rates and even increase your conversion rates.
Websites can be overwhelming for most people. They offer either too much information and drown potential clients in a sea of words or offer too little, and force clients to hunt for what they want. Neither of these positions is tenable in todays marketplace.
You want to deliver the right message at the right time to the right person. This will allow you to make a significant connection with your website visitor. With targeted content that addresses their pain points and challenges, you can nurture future prospects, generate high quality leads and transport them through your marketing funnel.
Sounds pretty good to me!
The Personal Touch
Imagine if you will a website where everything seems catered to your customer’s every whim. Fantasy? Not at all. With website personalization technology, you can customize content that matches your prospect’s industry, job, demographic and more! This will allow you to mold your site to their specific interests and challenges.
Every segment of the market can be targeted. What’s more, you will be creating value for your customers by aligning your content with their individual attributes. This targeted and customized experience will increase engagement and augment your chances of turning a prospect into a high quality lead.
Customize and Personalize
Content marketing has proven itself to be a powerful tool. No marketer should ignore the effects it can have. Personalization of websites will no doubt stay at the forefront. This is not a trend. There is a veritable sea of content out there. You want to stand out from the crowd. Engage and attract visitors with personalized messages!
By engaging visitors with attractive and compelling content, you will increase the chances of them traveling down your marketing funnel. You will maintain top of mind preference among your prospects. This will encourage visitors to return time and time again to your website. That action alone will qualify your site as an industry leader, securing your spot among the top ranked search results.
Not a bad thing eh?
As always, comments and questions are welcome. I look forward to hearing from you. Contact me today!