If you were following Twitter earlier this week, you will have noticed how Brazil’s thrashing in the World Cup 2014 semi-final became the most Tweeted about sporting event ever. ‘When major events happen in the real world people respond to them on Twitter.’ said Lewis Wiltshire, Director of Media Partnerships for Twitter.

Real Insight

However, after flicking through 35.6 million often rash, 140-word responses, one can be forgiven for losing the will to live. Instead, it can be much more fruitful to wait just a bit longer and follow the soccer action from Rio de Janeiro and its fellow host cities from the many well-written and insightful WordPress blogs. “Sharp, pointed, often witty”, one World Cup fan describes his posts as as he uses the WordPress platform to give his ‘two shilling’ coverage of the football tournament.

Agony & Ecstasy
The overall reporting of The World Cup 2014 on blogs using WordPress has been impressive. Colourful images and behind-the-scenes videos, give readers a real feel for what it is like to be on the streets of Brazil with supporters or in Rio de Janeiro’s Maracanã stadium. Readers can either quickly scroll through the site headlines to get a quick overview of the public’s view on the football or decide, after quickly reading a snippet, which posts they would like to read. The WordPress reader displays all the posts in the order they were published, so the most recent World Cup content sits nicely at the top. Above all, one leaves the site informed and entertained by the day to day events of the soccer in Brazil.

Sharing Passions
After one search through the various World Cup 2014 blog posts, it is clear how the platform can give a voice to people and businesses from various backgrounds. Whether you are an individual, a media agency or a design company, writing blog posts about your passions and interests can help you connect with your audience or customers.