portfolio
Essence Vegas
Search Engine Optimization Case Study
initial stats
Where We Started
Organic traffic:
4000
visits/month
total traffic:
8700
where-start-point
Average ranking:
13-15
IN GOOGLE
Worst ranking (“medical marijuana dispensary”):
100
END OF 2016
After much work, here’s where we were at the end of 2016:
2016
Keyword rankings measured at baseline all jumped into the
TOP 5
FOR “medical marijuana dispensary”, We placed from rank 100 t
RANK 3
ORGANIC TRAFFIC UP
330%
Organic traffic:
250%
Keyword rankings measured at baseline all jumped into the
5000
visits/month
Improved business citations of Essence Vegas to a
95%
match info
Mobile users
increased by
12%
END OF 2017
Again, following our methods, even stronger SEO improvements were realized:
2017
FROM 2016 VISITORS INCREASED BY
377%
Google My Business Actions up
410%
greater visibility in local SEO searches by
153%
traffic increase from baseline by
5 FOLD
PLUS
essential stats
Traffic
Monthly traffic numbers for 2017.
Search Rank
Traffic that influenced Google search results and site ranking.
Mobile Site Discovery
The number of people finding the site via mobile.
Here are the monthly traffic numbers for 2017. As you can see, Essence Vegas was quite ready for legalization thanks to our help.
takeaways
We said we’d get them to the top, and we did it! So how did we do it?
Deep research on competitors and keywords first, choosing terms customers were using.
Focusing efforts on increasing mobile visibility and usability to catch the tourist market
Created a strong local SEO presence so tourists and medical users could find Essence Vegas easily through the use of Google My Business, structured query language, and other cutting-edge SEO techniques.:
Let the data guide the strategy through A/B testing, site monitoring, analytics, and other marketing tools.
takeaways
We said we’d get them to the top, and we did it! So how did we do it?
Deep research on competitors and keywords first, choosing terms customers were using.
Focusing efforts on increasing mobile visibility and usability to catch the tourist market
Created a strong local SEO presence so tourists and medical users could find Essence Vegas easily through the use of Google My Business, structured query language, and other cutting-edge SEO techniques.:
Let the data guide the strategy through A/B testing, site monitoring, analytics, and other marketing tools.
