analysis
When Jon Taffer became a client for Once Interactive, his goal was to extend the reach of his personal brand. Our analysis revealed that the best way to accomplish this was by significantly improving his web presence.
design
Create a series of websites focused on innovative design, visitor engagement and customer service.
Build an e-commerce store. Integrate his television show Bar Rescue on Spike TV into his website. Create a blog for Jon Taffer. Integrate Mailchimp, ZoHo.com and woocommerce to all of the sites.
results
A dynamic map on Jon Taffer’s website that allows visitors to search and visit the bars hosted on his show.
An e-commerce store that sells Jon Taffer books and related products.
Created the blog TafferInside: a richly informative blog with in depth articles on the restaurant industry.
Created the website Rescue Tour. Here, visitors can see Jon Taffer’s keynotes speeches on an interactive map with locations across the United States.
Tied in Jon Taffer’s website to an online virtual teaching system called TafferVT.
Rebrand and launch a new website for Jon Taffer’s consulting business: TafferDynamics.com.
Optimized the innovative application Bar HQ. This app helps restaurant and bar owners to manage their business. It assists with scheduling, inventory, seating and more.
achievements
We helped to elevate Jon Taffer as an authority in the restaurant and bar industry.
Extended the reach of the spectrum of business and teaching solutions that he offers.
