case study
Kia USA
KIA USA is a car company driven by world-class design and engineering. Kia is committed to innovation and customer service. They’re inspired by the idea that you should love driving and owning your car.
analysis
When KIA USA decided to become our client, their goal was to increase engagement with their audience. In our analysis, we decided the best way to do so was to elevate the overall brand experience.
design
The Process
KIA USA has fulfillment houses all across the United States and each client needs to be given almost personalized attention. Our investigation revealed that their e-commerce presence was weak.
The KIA USA website wasn’t optimized for mobile. This created a rift between visitors and the KIA USA brand.
results
developing for the future
Optimized for All Devices
We created an exclusive algorithm that dynamically figured out where each customer was and how to satisfy each order for them.We integrated an e-commerce system that provides different price points for each visitor. We created a new mobile interface for the KIA USA website.
achievements
Built to Sell
The KIA USA website is now optimized for mobile, with a simple and user friendly experience that has extremely fast loading speeds.
The e-commerce section can display different price points depending on the visitors email address. For example, if they had a KIA USA email address or if they had a dealership email address, they would receive a separate price.
