Videos are an effective means to communicate and helps in better understanding. Today, we hear a popular name when we talk of videos and this website is YouTube. But, it is not just a website where one can upload videos. YouTube is the most popular video search engine, a widely used marketing tool and an online community for all the video lovers. This website is used by many business firms to promote their products and services so that it reaches wider audience.
Through the medium of YouTube, the marketing professionals can direct a lot of traffic towards their website, as a high-end video with quality content is an attractive way to communicate anything and everything. YouTube being one of the commonly browsed website on the internet today, there are millions of people who visit the website making it the third most popular site in the world. People like watching videos. If we consider the investment, the cost involved is quite low as only the content needs to be developed. Using YouTube for promotions is a great idea, but before that, it is important to understand how to use this medium by improving the performance of the videos you create.
Here, we will discuss some of the important aspects related to videos which improves their quality and performance. Using these, one can make the best use of the videos posted on YouTube.
Content of the video is important
Quality content and the engaging factor in any video is of utmost importance. It is mandatory to make sure that the content is fresh and impactful. You can add presentations, virtual tours, music, voice –over, images, etc. to add that wow factor to the videos.
Lengthy videos are not good
The average length of a good video is 3 minutes on YouTube. A viewer is likely to lose interest if the video is too long.
Resolution of the video
High resolution videos are always more attractive as the modern technology has given us the ways to great them. It makes the content more presentable.
Watermarking is essential
Add the logo, contact details and domain name so that people can reach out to you in case they want to. Watermarking also allows the viewers in identifying a brand with a particular video.
Optimizing the account
An account has to be created on YouTube so that the videos can be uploaded and posted. The account name should reflect the name of the brand and also the keywords used should be relevant. Optimization of the YouTube account is very important and this can be done by adding optimized text, using relevant themes and adding appropriate links.
Search results on YouTube
YouTube is like any other typical search engine and works in a similar manner. The results are listed as per an algorithm. The implemented algorithm checks the title, description, Meta description, tags, links, ratings and reviews of the videos which are present on YouTube. So, it is vital to understand the importance of optimization of the videos so that the rankings are good. When talking about rank, it is important to consider Google as well.
Captions/Subtitles are trendy and powerful
Subtitles or captions in the videos convey a lot of information by writing minimum text. It is easy to incorporate captions in the videos on YouTube as it uses the technology known as experimental speech recognition. This is used to offer automatic timing for the English transcript.
Add a URL at the top of description
Make sure a URL is added before the descriptive text before the video is uploaded to YouTube. This should be a practice so that when the option of “More Info” is collapsed, the viewer can see the link and this link should be clickable.
Go by the 10 commandments
The 10 commandments of Video Marketing is something which should be kept in mind always. This helps the creator of the video to focus on all the essential aspects.
Some of the main focus areas are:
- Including the relevant keywords in the name of the video, description and title.
- To make the channel more relevant, it is important to build a video library.
- Activation of favorites, comments and ratings for the video
- Adding the website link along with the description
Creation of a channel with several videos
Creating a single video and uploading it will not solve the purpose. A strong video campaign needs much more. Fresh content should be uploaded after regular intervals so that people are aware about it. The number of videos created and uploaded is directly proportional to the number of visitors who will be attracted towards the website and will help you create a strong online reputation.
Following the tips mentioned above will surely help you in achieving your goals. The ranking on YouTube will be improved with each passing day. By implementing such techniques, you can increase the flow of traffic to the website. If it is possible to add a fun element to the videos, that would be just great. Enjoy creating videos and make sure you convey what is required in the most engaging way.