Fundamental Rules of On-Page Search Engine Optimization
It is not an easy job to master search engine optimization. This is especially true for new online marketers. If you are new, then you may not know the key areas of search engine optimization. There are shortcuts that will help to put the SEO puzzle together. The gurus have mastered it and so can you. You have to first collect and strategically utilize all of the important pieces such as backlinks, content, and keywords, combining them and using each on their own. However, unless you start to build your web pages to be SEO-friendly, you won’t get far. How do you get this successfully done?
Although, there is no precise formula to guarantee that you get a number one position in the largest search engine, Google, there are some common guidelines and rules that will improve your chances of success. Let’s take a look at several concepts and successful ingredients that will optimize the components of your page.
Make sure that your webpage is consistently formatted so that is easy for your visitors to navigate. In fact, all search engines prefer this and so will your visitors. Of course, this is not mandatory, but it is effective.
Effectively Utilize keywords
Many search engine optimization experts think that URLs that are rich with keywords will rank over time, but not necessarily right away. However, it is still important for the click through rate (CTR) of your webpage because of the prominent components that searchers think about when they are clicking on your webpage link.
Keyword in URL
One benefit of keywords placed in your URL is that the keyword is anchored text that serves as backlinks. Don’t use special symbols in your keyword URL. Make it readable so that the visitor will know exactly what they are clicking on. Instead of weird symbols, use things like underscores and dashes.
Try to stay away from lengthy URLs. Go as short as possible, but not to any extreme. If your URL has fewer than sixty characters, then leave it as it is. However, if characters are more than 100 in length, it is time to consider a shorter URL. To shorten your URL, try to lessen your stop words like and, the, a, or but.
Keyword in Title
Always make sure you have your most important keyword in your title. See the title as an advertisement to prospects and a compelling way to get them to take action. In addition, the search engines will know exactly what your webpage is all about. The meta tag content is usually made a part of the snippet of your listing in the search results.
Oftentimes, your targeted audience will find themselves on your webpage directly from Google and you may not have landed on the page that matches your search engine query. If your visitor does not see the content that they are searching for, then they will leave your website and go back to the search engine. For that reason, you should make sure that your search engine optimization is in order and well constructed to give the user a better experience.