Keyword Research and Analysis for Targeted SEO
Google is always a step ahead of other search engines when it comes to handling content. It is close enough to being as human as possible to making specific determinations. Google takes a keen look at several things other than page content and the terms that are used in the content. It also makes judgment of whether the page actually matches the subject of the search query made. Google uses contextual and indirect facets of the page content as well. It looks at engagement signals, expertise and user behavior. This means that Google will assess whether your targeted SEO was done the right way in the past, showing relevance for a specific topic. Then a newly created web page on the same topic will be highly ranked in Google immediately. Even if you did not optimize the web page specifically, the authority and relevance built in previous times is enough to make Google notice it.
One of the best tools to do keyword research for your targeted SEO is Google’s keyword planner. However, this tool by itself is not enough to make a substantial difference in boosting your ranking. You should conduct research and look for targeted SEO keywords grouped together and make sure it is related to your content and your topic. Below, you will find additional keyword research capabilities that are available to you and should be used to increase the possibility of being ranked high in the search engines.
First, you need to evaluate your topic that you want to receive a ranking for and then jot down a few keyword groups that will target your audience. Also include two keyword examples in each group. If you are conducting keyword research for the entire website, start by clicking the links throughout your site to consider the different parts that you can use to create a theme. So, at this stage, don’t consider precise keyword. Take a broader approach using general topics that will be the basis of your initial research for targeted SEO. You will typically end up with roughly five broader groups of keywords.
Next, build a list of keywords using terms that you have already ranked for. Log into your Google account and go to the search analytics feature. Download the report and then launch the Rank Tracker feature. This allows you to create a project for your website. Next, go to the keyword research module, which you will find in the menu on the left hand side. You will use the information gleaned along with other research stools to diversify your keywords. Three of the most popular keyword research tools for targeted SEO are Related Searches, Google Autocomplete and Trends.
Use the URL of your competitor to do a more in-depth search using Rank Tracker. You will find targeted SEO keywords that your competition used in their Google Adword campaigns. Soon, you will have enough targeted keywords to improve the search engine optimization of your entire website.