There is no secret when it comes to the importance of blogging and bringing fresh and valuable content to targeted readers of your blog. With that being said, even more important is the title of your blog posts so that readers want to read the rest of your post. An attention-grabbing title will do just that. Have you noticed the titles of blog posts that may have popped up on your RSS feed or social media feed every day? Which ones do you click on? Isn’t it the one that grabs your attention first? Nine times out of ten, you would go for the title that is more eye-catching, right?
Now, how can you do the same thing for your blog – writing a killer title that gets attention? There are no formulas, but it is not shuffling words around. You cannot just put in your title into an already written catchy title. It doesn’t work like that. You may get a few clicks if you wrote this title: “Try This Exclusive and Secret Trick to Accomplish XYZ.” However, your conversion rate may be minimal.
To convert your readers into prospects, your blog posts and title have to match. It is recommended that you research to see what other online marketers or bloggers are doing in your industry. That is the best place to start in order to see the kinds of titles that readers are actually clicking on. In addition to having a killer title, you also have to make sure you have the right meta tags. This allows Google to understand your content label.
First, you need to isolate multiple keywords. Use at least one keyword in the title or different variations, if possible. This is essential for SEO, but also to get proper placement in the search engines. Yes, keywords are an essential factor, but so is the topic.
A great place to search for topics is BuzzSumo. The trick is to pay close attention to the specific posts that have the most movement or activity. To do this, look at the posts being shared most on social media networks. Take note of how these posts are crafted so that your headlines or titles can also stand out in the crowd. However, be different and unique in your approach.
Sometimes, it will take trial and error to finally nail it. The easiest way is to test different titles using Facebook ads or an ad campaign on Google. Make a note of which ones get the most clicks and responses. Use images in your ad to see the visual impact as well. The good thing is that you can always change a title. Nothing is cut in stones and so it is easy to experiment.
Once you have the title that works, it is not time to write your blog posts. Make sure that you are providing valuable content that is unique and not rehashed. Don’t’ stuff your content with keywords just for SEO purposes. Let the content flow as you easily inject keywords to make the content read sensibly.