If you are looking for an increase in your sales conversion, you may be walking a fine line, especially when it comes to content optimization. If your sales copy is not working for you, then you have to take a closer look at your home page and blog. No one likes to deal with an aggressive salesperson, whether online or offline. Therefore, it is the same for your online sales copy. You cannot oversell to your potential customers or you will turn them off.
It can be hard to portray confidence to your prospects using blog posts. You may be that humble person who does not want to sound as if you are arrogant. While that might be right in a sense, you still need to be able to write copy that gives the reader the confidence to take action. That brings us to a call to action or CTA as it is called in the online marketing field.
Call to Action
If you are unable to write sales copy that sells, then you may have to solicit help from a freelance writer or editor. As long as the person is imitating your tone, then you will be in the driver’s seat. The call to action is very important to getting the visitor to take action immediately after reading your content. You cannot leave this out. Many business owners do. The call to action does not have to directly reference your company or the product that you are selling. It can direct the visitor to your social media page, engaging the visitor to post a comment or become a follower. This action taken by the visitor will still give you a way to continue to engage and stay in touch. While, it may not convert to a sale right away, it keeps you in front of the potential customer as you continue to provide value. In addition, when this follower makes comments, it adds essential keywords to your social media page, keeping you in top position in the search engine.
It is recommended that you do all you can to keep your visitor on your website and not give an excuse for them to leave. The search engines should not be the only means of driving traffic to your webpage, even if you have amazing sales copy. Remember that when someone comes to your website from the search engines, they are also seeing other similar websites. It is then easier for them to walk away from your website, if you don’t optimize your content to keep them interested.
Tips to Consider
Here are some suggestions and tips to consider:
- Don’t offer content that is dated because once the date passes, the content is no longer valid and interesting. Instead, make comments on topics that are timely and evergreen, which means that even after six months, the content will still seem fresh.
- Even after your keyword research, you still have to come up with valuable content. You don’t want to just drop keywords into an article because they are searchable.
- Format your content using headers, images and bullet lists. This breaks up the text and makes it easier to read.
As you grow your business, most of this may be trial and error, but if you are ever in doubt, it is best to solicit help from an online marketer who understands the concept of SEO and optimization of content.