No matter what business industry you are in, a company blog is important to building a brand, selling products and services and producing multiple business leads. If you use a basic corporate blog to reach out to your targeted audience, you may never achieve this objective. Rather than allowing the efforts put forth to fall flat, it is best to utilize the tips below to create a dynamic platform where visitors will find the resources and information that they are seeking.
The Headline Matters
Content is crucial on a corporate blog platform. However, to grab the reader’s attention, it is essential to take time to come up with a great headline. No matter if the content is of the highest quality, the headline is what will get the reader to pay closer attention. In fact, you can waste time and effort in creating excellent content, only to have it ignored by the targeted readers that you need, if the headline is not attractive enough to gain their immediate attention. Believe it or not, a potential reader will first skim the headlines before deciding to read the entire content. Therefore, your primary objective is to create a compelling teaser headline in addition to quality content. Let’s go a step further and say that if you want your reader to click on your headline, include numbers such as “7 Top Things or 10 Proven Things.” To improve shareability, use existing viral words in your headlines.
Changing the Tone
Your corporate blog may have a host of products and services that you are trying to promote. However, not all your potential customers have the same needs. For that reason, you should make your blog content sound different, meaning that you should change up the tone for each product and service. If you don’t, then your content will only appeal to a narrow audience. To be more successful in this aspect of your marketing, it is best to identify and recognize the segment of your primary customer. Create a business plan that targets your market, documenting how you will target the potential customers. You will need to get details about their persona, which should include age, location, buying practices and gender.
When you are managing a corporate blog, be sure that you are not only focusing on the features of your business, but mainly on the audience. If you focus too much on your product and services, you will end up offering content that is more promotional than beneficial to your audience.
Establish Your Expertise
When your audience reads your content and are able to see you as an authority in your field, then you will become the ‘go to’ person for additional information. They will be happy to share your content with their friends and followers on social media. Your content will then receive viral attention, subsequently giving you higher search engine ranking.
Always stay abreast of your competition. To do this, you have to look at what your competitors are doing. Yes, you will have to spy on them, but to your advantage. Pay attention to the keywords that your competitors are using and write your content based on the ones that are being well researched by the target audience.
Take corporate blogging seriously. It can really drive your business onto the online platform in a powerful way. Focus on your target audience and how you can improve your content to provide what they need.