What is website push notification? These are email messages sent to subscribers that can be clicked from inside the message, whether the message is received on a mobile device or computer desktop. The subscriber receiving the message can click on the push notification and will be sent to either:
- The offer announcing a new product or discount
- The blog post or other forms of content such as video or podcast
- Shopping cart that may have been abandoned
- Poll or survey providing feedback regarding their online experience
Website push notification works the same way as mobile app push notification. The only difference is that one is sent from a website and one from an app. When it comes to website push notifications, online marketers can provide two steps to the subscriber.
The first step is triggering an opt-in box once the visitor comes to the website. When the user is presented with an ‘allow’ option, and clicks on it, then the user is immediate added to the list of subscribers.
The second step is the send push notification. What does this mean? When a website visitor is already a subscriber, the online marketer can send push notifications directly to the subscriber’s Internet browser, whether they are accessing the Internet from a mobile device or computer desktop. The notifications are going to arrive on the subscriber’s device in real time. When the subscriber clicks on the notification, they are taken to the specified URL. No matter where users are located on the Internet, this new method will notify them about whatever you desire as it relates to your business.
How do you use this technology to enhance your customer’s online experience and increase website traffic? You probably already know that you can use it to send content, and announcement of the latest products and services. However, there are other ways to use it. Let’s look closer.
Sending Time Sensitive Deals and Offers
You can use this online technology to communicate to your subscribers from various communication channels such as social media and email messages. In so doing, you will be able to solicit an immediate response from the user. How? You would put a sense of urgency on these time sensitive offers, urging them not to allow the offer to pass.
Blog Content Automation
You can use this website push notification technology to automate your blog posts. RSS feed in combination to website push notification allows your newsletter subscribers receive automated email message each time blog posts are published.
Cross Sell and Upsell
Based on purchases made by your customer in the past, you can use website push notification to get them to repeat their purchases. However, you must offer an incentive for them to do so.
Website push notification is a great way to improve your online business and allows you to receive feedback from your website visitors. You can then use the feedback to better service your existing customers and your prospective customers.