Investing in a new endeavor can be risky and time consuming. If you are looking to get more publicity, you might consider putting out ads, coordinating with a reporter for a news article, or attempting to meet with potential customers. However, you can also use a tool you likely already have: your website. A website is a necessity for any modern business, so you probably already have one. But is it really reaching its potential?

Here are 5 tips for making sure your website is an effective tool for finding new customers and visitors.

1. SEO.

There is a reason why some companies work so hard to optimize their content for search engines. For many sites, the overwhelming majority of their new visitors come from popular search engines such as google. If a search for your keywords doesn’t bring up your page right away, you have a major problem.

2. Social Media integration.

Using social media as a tool to spread your brand and advertise is something that is quickly becoming the norm for many companies. Whether or not you are comfortable using social media, its worth your time to make sure that you at least have a minimal presence. Tasking an employee with frequently updating your social media platforms, linking to your website, and engaging in marketing through social media can potentially have incredibly results.

3. Mobile Friendly Websites.

Mobile devices are quickly becoming the most common way people browse the web. However, their different operating systems and different user interfaces means that older websites might not be well optimized for mobile browsing. Ensuring that your website is mobile friendly is absolutely needed if you want to remain competitive.

4. Offer Incentives for Online Interaction.
Giving your customers online only discounts, or discounts for sharing on social media can help to encourage them to use and share your website. Turning your customers into advertisers is an amazing way to save money and reach your target audience.

5. Have Strong Branding.
Keeping a consistent theme on your website, with visible relevant information and logos can help to engage your customers with your brand. This also helps if they end up sharing your website or a product. Strong branding can help people to become more familiar with your brand. Studies have shown that people often choose things they are more familiar with, even if they don’t remember being exposed to it in the past.

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